Mission and Business Principles

We pursue what insurance should be—and we are fully committed to safeguarding what matters most in our customers’ lives.

The Essence of Insurance Advisory

The essence of insurance advisory is more than simply selling insurance products.

Our role is to safeguard customers and their families over a lifetime—and to share in the peace of mind that enables richer, more fulfilling lives.

This is what we believe insurance sales should be.

Developing Our People

We develop our employees into trusted professionals in finance and insurance—individuals with both strong character and the advanced knowledge and expertise needed to support and safeguard our customers throughout their lives.

Customer First

We have traveled to communities across all 47 of Japan’s prefectures in response to our customers’ requests for insurance consultations.

We will continue to put our customers first—dedicated to supporting them whenever they need insurance advice.